Social media are like cars

social-media-cars

Instagram CEO Adam Mosseri has been accused of comparing social media troubles to car accidents. “But the car is worth it,” Mosseri said.

CEO made a statement on the Recode Media podcast. Mosseri addressed Facebook’s internal investigation leaked in a podcast earlier this week. This study shows that Instagram is having a negative impact on the mental health of young users. For example, 32 percent of teenage girls feel worse about their bodies because of Instagram.

Mosseri defended Instagram by drawing a comparison between social media and cars. “We know that more people are dying than usual from car accidents, but in general cars are far more valuable to the world than they are harmful,” Mosseri said. “I think social media is similar.” By the use of social media, we can access London cars transport for the service and needs of our cars.

 

`No drugs or cigarettes, rather cars’

The Instagram CEO came to the comparison after the podcast’s host asked whether social media is like cigarettes and drugs. Young people are protected against this, should that also happen with social media? “I don’t agree with the very limited drug and tobacco comparisons, which are absolutely not the case and have little benefit,” Mosseri said. “Everything that is widespread has positive and negative consequences.”

Mosseri’s remarks have received much criticism. For example, some journalists have pointed out strict regulations that apply to automobiles, from age restrictions to strict safety requirements. Despite years of effort, such a law does not yet exist. Mosseri explains in a podcast that he believes he needs regulation. “But I think we need to be careful because regulation can cause more problems,” said Instagram CEO.

 

Facebook doesn’t want too many rules

Facebook CEO Instagram owner Mark Zuckerberg has been asking for social media regulation for years, but at the same time a record amount for political lobbyists I’m spending. Earlier this year, it became clear that Facebook was spending more on political lobbying than other major tech companies. It will be $ 19.7 billion in 2020.

Mosseri has already responded to criticisms of his remarks. He calls his statement “not perfect” and finds his words out of context. He attributed this to the “headline culture” where unfortunate remarks are the headlines of articles. “Social media has helped, but it’s exhausted,” says Mosseri.

Car dealerships need social media marketing

car-dealership

During the Corona crisis, the number of active users exploded.

Therefore, we can assume that we can reach almost any potential customer who can also do business through social platforms such as Facebook and its sister network Instagram. Don’t forget

YouTube is a virtual TV station among the social media channels. Again, target group-specific control of the content is possible, and longer edited video content guarantees stronger user loyalty than a short video.

 

Local targeting is the key to success

What makes social media marketing very attractive to car dealers on these three platforms is the ability to control content locally. This means you can also monetize your local after-sales customers by placing ads that are only visible to users in your catchment area.

The possibilities of online marketing and social media marketing are almost endless and for now, there is reason to test them.

 

Why is social media marketing also relevant when car dealerships are closed by official orders?

In the age of Corona and social distance, relationships with potential new or existing customers need to be shifted to virtual space, and there is no substitute for this. We don’t want to lose existing customers or give potential new customers to our competitors. Communication is important. At this point, everything needs to be done digitally.

By communicating on social networks, you can establish yourself as a true mobility partner for your target group, build trust, and increase credibility. This is how we earn our trust.

Those who are currently acting will invest in the future

Now is the right time to make first contact with potential new customers. Why? In the automotive industry, the time from initial contact with a car brand to the actual purchase from a dealer is longer than can withstand the blockade in Germany.

Special offers such as limited-time discounts and down payment reductions can lower barriers to entry in the purchasing process, generate debt and contribute to dealer cash flow just like in the luxury car dealerships in Scottsdale, AZ.

Social media marketing reaches every legally competent German customer

According to statistics from the industry website from March 2019, 32 million users in Germany, 3.9 million users in Austria, and 3.8 million users in Switzerland are active on the Facebook platform and mostly on a daily basis. That`s a total of almost 40 million users.

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