Why media literacy is more important than ever

Media

Learn to think critically about the media you’re consuming and begin making informed decisions about what’s fake news and what’s the reality. Here’s why it matters and the way you’ll be able to start today!

Media literacy is the ability to think critically about what you’re seeing, reading, and hearing. It helps us to research information from a range of viewpoints. With such a lot of sources of knowledge today, critical thinking skills can help people identify reliable sources and filter through the noise to urge at the reality. for instance, we may spot fake news faster or understand why certain products are advertised over others on social media sites like Facebook or Instagram. we would also notice that content shared on those platforms often comes with an agenda – like promoting an organization’s political ideology or persuading someone to shop for something they don’t need.

The inherent bias in media
Media literacy can help people recognize biases within the media and the way they’ll affect their perception of an incident or issue. for instance, a conservative news outlet might only cover terrorist attacks to form people afraid. that very same media organization can also use emotional language to form readers feel negatively towards refugees and immigrants coming into their country.

Media literacy as an academic tool
Media literacy can even be accustomed study new ideas, cultures, and perspectives which will not be previously considered. Media literacy may help people decide what they need to find out more getting ready to fill within the gaps in knowledge the standard media may have not noted.

Taking charge
The more aware we are of what’s happening around us in our communities, schools, and workplaces – the higher equipped we’ll be to form change. for instance, we are able to use the media we consume to tell ourselves about what’s happening in our nation and world. The more aware we are of how certain groups are underrepresented or misrepresented by mainstream media, the more impetus for these groups to require a charge of their representation through social media platforms like Twitter and blogs.

Critical Thinking
Learning a way to critically analyze media provides students with skills they have when entering college or starting their careers. A student who has mastered media literacy skills may comprehend a newspaper article and understand how the reporter is framing it, read between the lines of social media posts for bias or intent, spot a commercial from afar on TV.

Conclusion
Media literacy could be a skill that has been a component of the curriculum for many years, but its importance is on an all-time high. Not only does it allow students to investigate media in their lives and communities critically, but it also prepares them for school or careers.

 

Car dealerships need social media marketing

Business, Internet, Media, Social Media

car-dealership

During the Corona crisis, the number of active users exploded.

Therefore, we can assume that we can reach almost any potential customer who can also do business through social platforms such as Facebook and its sister network Instagram. Don’t forget

YouTube is a virtual TV station among the social media channels. Again, target group-specific control of the content is possible, and longer edited video content guarantees stronger user loyalty than a short video.

 

Local targeting is the key to success

What makes social media marketing very attractive to car dealers on these three platforms is the ability to control content locally. This means you can also monetize your local after-sales customers by placing ads that are only visible to users in your catchment area.

The possibilities of online marketing and social media marketing are almost endless and for now, there is reason to test them.

 

Why is social media marketing also relevant when car dealerships are closed by official orders?

In the age of Corona and social distance, relationships with potential new or existing customers need to be shifted to virtual space, and there is no substitute for this. We don’t want to lose existing customers or give potential new customers to our competitors. Communication is important. At this point, everything needs to be done digitally.

By communicating on social networks, you can establish yourself as a true mobility partner for your target group, build trust, and increase credibility. This is how we earn our trust.

Those who are currently acting will invest in the future

Now is the right time to make first contact with potential new customers. Why? In the automotive industry, the time from initial contact with a car brand to the actual purchase from a dealer is longer than can withstand the blockade in Germany.

Special offers such as limited-time discounts and down payment reductions can lower barriers to entry in the purchasing process, generate debt and contribute to dealer cash flow just like in the luxury car dealerships in Scottsdale, AZ.

Social media marketing reaches every legally competent German customer

According to statistics from the industry website from March 2019, 32 million users in Germany, 3.9 million users in Austria, and 3.8 million users in Switzerland are active on the Facebook platform and mostly on a daily basis. That`s a total of almost 40 million users.

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