Greens Promote Europe With Cute Cats

Internet, Media, Pets, Social Media,

The Greens are trying to mobilize voters for the European elections with an unusual campaign. They use hype in social networks for their own purposes – with success.

The kitten looks lovingly into the camera and another feline dressed in leather jacket for cats in black color. Written above the cute pictures of cats – “U no vote – are u kitten me?” (translated: You don’t vote – are you kidding me?”). It’s a play on words: “Kitten” is the English term for kitten and is meant here as a reference to “kidding”.

With the picture of the little cat, the Greens want to mobilize for the European elections. “Cat content” is the magic word. Cats have been all the rage on social media for years. Whether as a video, as a single image, or with a funny saying – anyone who puts cat content online can count on it being widely distributed. The hype is so great that parodies about the success of the cat videos are already circulating.

It is precisely this popularity that the European Greens want to take advantage of to increase voter turnout for the European elections in May 2014. Because that had fallen dramatically in the past. While it was still 63 percent in 1979, in 2009 only 43 percent of EU citizens went to the polls. In Germany, it fell from 65.7 percent (1979) to 43.3 percent (2009).

Series of cat pictures planned

In the coming weeks, the publication of a series of cat pictures is planned, which will be distributed over the internet with different slogans in all EU languages. Two are already in circulation. In addition to the baby cat, a second picture shows a pedigree cat posing on a sofa with the slogan “I want to be your Eurocat” – an allusion to the derogatory term “Eurocrats” for European politicians.

“We want to mobilize voters in a positive way,” says the Secretary General of the European Greens, Jacqueline Cremers, in an interview with “Welt”. The reactions to the cat pictures were “very positive”. The “feedback” is also better than “on previous campaigns”.

The Greens General Secretary rejects the criticism that content is being sacrificed for superficial sensationalism: “We don’t use the cats to change content, but first of all to point out the possibility of participation,” says Cremers. “When the real election campaign starts, we will start a completely normal campaign with our big issues.”

Read also: Important Factors To Consider When Shopping For Dog Food

Joschka Fischer is behind the Greens campaign

The cat idea came from the Berlin agency KKLD, which, together with Joschka Fischer’s consulting firm, “Joschka Fischer & Company”, designed an umbrella campaign for the European Greens, which is to be distributed in the 28 member states. It is based on the claim “You decide Europe”. It also includes the idea of ​​using primary elections to raise awareness of the main elections.

They are already practiced in some member countries. In the case of the “green primaries”, all citizens who have their main place of residence in an EU country and are older than 16 can vote online for the two top green candidates for the European elections. There are one and three female candidates up for election: in addition to the two German Greens, Rebecca Harms and Ska Keller, there are the Italian Greens politician Monika Frassoni and the French farmer and opponent of globalization José Bové.

The cats are part of an online strategy based on so-called memes. The term mimema (borrowed from the Greek word for imitation) describes keywords, images, or videos on the web that are modified and shared by users. It was originally devised by British evolutionary biologist Richard Dawkins, who used it to describe the spread of ideas through communication. In the American election campaign, memes (pronounced miems) have been common for some time.

The secret is called “memes”

One example was the “Eastwooding”: The Hollywood star Clint Eastwood insulted an empty chair during a bizarre campaign appearance for the Republicans. As a result, users of social networks distributed masses of self-made photos showing an empty chair under the keyword “Eastwooding”. Memes not only have the advantage of drawing the attention of net users to an issue, but also that of traditional media.

The Hamburg blogger Martin Fuchs, who analyzes election campaign strategies in social networks, considers the use of memes in election campaigns to be promising: “Through the low-threshold approach, they manage to get topics onto the political agenda in an ironic, creative, fast, viral and to the point put.”

Successful memes are also perceived outside of the network and thus reach large parts of society via traditional media. “If the Greens manage to place European issues on the table or at least generate interest in Europe, that would be a gain that posters, press releases, and TV spots rarely bring in,” says Fuchs.

The cats should not remain the only advertising idea. Cremers announces that they will also respond to daily politics with funny and creative ideas.

Important Factors to Consider When Shopping for Dog Food

Business, Health, Internet, Pets

Canines are certainly named as man’s closest companion for plenty of reasons. This is likely why they are among the most famous pets. You can respond to the adoration which you get from your canine by furnishing it with good food. There is an assortment of factors that you need to mull over while picking sound pooch food. A portion of the fundamental ones are featured below.

Age of the Dog

The dietary requirements for hounds differ contingent upon their age. This implies you need to search for pet food which is figured to meet the dietary prerequisites of your pooch. Doing this will guarantee that it gets all the basic fixings required to keep it solid. Nourishment for a little dog, for instance, will have high protein substance to help its developing muscle tissue.

Size of the Dog

There are hound nourishments planned for doggos of explicit sizes. Huge or enormous pooch breeds, for instance, may profit by hound food which is produced using glucosamine to help improve the soundness of joints. Little varieties, then again, will appreciate nourishments with reduced down kibble.

For small dogs, you should take a look at this Bamboopet lists all dog food for small dogs. They offer high-quality dog foods that are safe for dog consumption.

Activity Level of the Dog

An extremely dynamic dog, for example, one which takes an interest in serious games, will consume a larger number of calories than a less dynamic one. An athletic pooch may, consequently, advantage a ton from a supplement thick eating regimen to guarantee that it has enough vitality gracefully. For a pooch which isn’t excessively dynamic, you might need to consider hound food intended for weight the executives.

Explicit Needs of the Dog

Your canine may have conditions that require explicit healthful needs. In the event that your canine has sensitive skin, for instance, you should take care of it with food that is made to help with the condition. Taking care of your pooch effectively can even assist with switching the circumstance and keep up it in a solid-state.

For the list of best dog foods this 2020, take a look at this video.

Keep your Pet Fish Healthy with a nice Aquarium

Pets, ,

In the event that you’d seen one in films or in another’s home, you understand there is likely only 1 fish swimming in a very small area. It isn’t because the fish bowl isn’t a aquarium; you wouldn’t really observe a fish bowl invented. This 1 fish has all  its needs in one tiny area: water and oxygen. The container is available and the fish doesn’t have to compete with a different organism.

In the end, it’s residing in an environment that doesn’t even pretend to be its normal habitat.

The Function of aquarium pumps

An aquarium is bigger than the usual fish bowl many times over. Even tiny aquariums entirely consume fish bowls in dimension. As a result of this, water flow is getting a problem. Circulation isn’t only about producing the water flow to get a pleasant, natural appearance. Circulation is also, in actuality, a way to oxygenate the entire tank correctly.

An aquarium sump pump produces water flow to your tank. Consequently, they’re those which produce sure oxygen has spread around. If it comes to getting aquariums for your house, you’re perhaps considering many of fish because your furry friend and a great deal of room.

Going back into the aesthetic role

Aquarium pumps do produce a beautiful waterfall effect, particularly when used with props and decorations, for example stones. When you take some opportunity to delight in your aquarium, then you might feel relaxed from the gently flowing water. Blend the effect made by the aquarium pumps with coloured lighting and the end result is simply stunning.

Contemplating tank dimensions

Think back into the fish bowl atmosphere. The environment doesn’t need pumps to circulate oxygen and water since it’s small. So, the bigger the aquarium, the stronger the pair of aquarium pumps ought to be. If you’re purchasing your tank along with your aquarium pumps individually, pay attention to how big your tank and request help at the shop. Always select aquarium pumps which match the dimensions of your tank.

Purchasing your aquarium pumps

Aquarium pumps vary in cost from only a little more than fifty bucks to some daunting $400 plus. You shouldn’t examine the prices independently, however. Consider your fish and tank size.

If you appreciate your fish, then you might be more prepared to pay more particularly in the event that you’ve got a huge tank. Obviously, you shouldn’t only purchase the first pair of pricey aquarium pumps. Conduct extensive study. It can be possible there are versions which are more effective but are somewhat cheaper.

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