During the Corona crisis, the number of active users exploded.
Therefore, we can assume that we can reach almost any potential customer who can also do business through social platforms such as Facebook and its sister network Instagram. Don’t forget
YouTube is a virtual TV station among the social media channels. Again, target group-specific control of the content is possible, and longer edited video content guarantees stronger user loyalty than a short video.
Local targeting is the key to success
What makes social media marketing very attractive to car dealers on these three platforms is the ability to control content locally. This means you can also monetize your local after-sales customers by placing ads that are only visible to users in your catchment area.
The possibilities of online marketing and social media marketing are almost endless and for now, there is reason to test them.
Why is social media marketing also relevant when car dealerships are closed by official orders?
In the age of Corona and social distance, relationships with potential new or existing customers need to be shifted to virtual space, and there is no substitute for this. We don’t want to lose existing customers or give potential new customers to our competitors. Communication is important. At this point, everything needs to be done digitally.
By communicating on social networks, you can establish yourself as a true mobility partner for your target group, build trust, and increase credibility. This is how we earn our trust.
Those who are currently acting will invest in the future
Now is the right time to make first contact with potential new customers. Why? In the automotive industry, the time from initial contact with a car brand to the actual purchase from a dealer is longer than can withstand the blockade in Germany.
Special offers such as limited-time discounts and down payment reductions can lower barriers to entry in the purchasing process, generate debt and contribute to dealer cash flow just like in the luxury car dealerships in Scottsdale, AZ.
Social media marketing reaches every legally competent German customer
According to statistics from the industry website from March 2019, 32 million users in Germany, 3.9 million users in Austria, and 3.8 million users in Switzerland are active on the Facebook platform and mostly on a daily basis. That`s a total of almost 40 million users.