Do you know the best way to advertise on Instagram?
There’s huge competition on the platform right now. That’s why you really have to put a lot of thought into how you’ll promote your brand if you want to advertise or market on it.
One way to do that is by checking out the brands that are doing well on Instagram. That’s because no matter what niche you’re in, it’s going to help you a lot to see how others do it. It will give you ideas on what you yourself should be doing.
Two of The Best Brands Advertising on Instagram
Arguably the best way to advertise on Instagram is to know how the most successful brands on the platform are doing it.
Aside from building a strong profile and engaging followers, these brands have all made use of great content. Generally speaking, we’ll be analyzing how they produced that content or what makes it effective for those brands’ purposes.
In that way, I can show you how each company determined its best way to advertise on Instagram. Eventually, that may lead to you discovering the best way to do the same for your brand.
1. Airbnb
Airbnb is the go-to platform to find the best places to stay in while on vacation all over the world. The platform showcases houses, villas, and other lodgings that people can use on their trips.
They highlight the most interesting, unique lodging sites all over the world. The uniqueness of these lodgings can be expressed through visuals. Thus, Instagram is the perfect place for showing them off.
2. Playdoh
Familiar with the saying that there’s a little kid in all of us? Playdoh’s social media marketers certainly are. They use their product’s versatility to produce creative, original marketing material that brings the kid out in everyone.
Basically, it has a stop-animation content. Clay has long been used to make stop-animation videos, of course. Playdoh’s use of the medium just shows a deep understanding of how to show off its product’s value.