It is usually expected for the leading brands to be successful in any way. Take a look at Nike’s marketing campaigns. Each has stories that take the viewers to a different kind of adventure.
How Nike did it is through excellent compelling ads that support its virtual marketing techniques. This leading sports brand does not just focus on product selling. Instead, the product’s emotional advantages are also for sale.
Nike does not only sell products, they are also offering aspiration for sale.
Nike’s Digital Campaign Strategy
In order for the new womens running shoes to successfully penetrate the market, it requires a creative campaign. Aside from that, the campaign must directly target the emotions of its audience. And this is how Nike did in all their products. They know the definition and significance of media in marketing ads.
Below are the most outstanding marketing campaigns of Nike that reveal how they get into the industry with great success.
THE WONDER WOMAN OF VOGUE
This campaign provides big support to the rights of the LGBTQ. To achieve their goal in promoting the #BeTrue collection, Nike joined force with a transgender Leiomy Moldonado.
Moldonado is also a Vogue artist and at the same time a ballroom dancer. This ad shows the vogue dance move which was usually presented by queer with the transgenders.
THE FULL FORCE OF AIR JORDAN AND FACEBOOK MESSENGER BOT
In this Nike campaign, the team of this leading brand works together with a communication platform that uses AI technology. The objective of this project is to send threads from the blog site of Air Jordan, Jordan.com, and the Jordan News. Messenger bots allow conversations and provide the audience a distinct chance to exchange words with Nike’s Air Jordan.
THE NIKE EQUALITY
The campaign that shows the 90-second video from Wieden and Kennedy Portland aims to revitalize the athletes to have respect for each other. Fair and just treatment for every athlete must be observed in and out of the playing field.
Aside from the Portlands, the ad also features most of the sports celebs like Kevin Durant, Dalilah Muhammad, and Gabby Douglas. “A Change is Gonna Come” is this ad’s soundtrack which is also sung by a well-known singer, Alicia Keys.