Cleanfluencers : Why They Have Become Today’s Social Media Celebrities

The popularity of YouTube video publishers and Instagram sharers known as “cleanfluencers” has become a phenomenon. They are now receiving considerable attention not only from followers but from sociology experts, advertisers and critics as well.

After Marie Kondo, the past year has seen several housewives who rose to social media fame because they are simply posting videos and photos of their cleaning skills. Apparently, many in the present day society have taken a keen interest on what these women share about something as ordinary as house cleaning..

What makes housewives like Sophie Hinchcliffe, a.k.a. “Mrs Hinch” with 2 million plus followers, Gemma Bray a.k.a “The Organised Mum” with 143k followers and Lynsey Crombie a.k.a. “Queen of Clean” with 114k followers, tick? What is it about their cleaning activities that make them the latest breed of social media icons known as “cleanfluencers?”

Sophie or “Mrs. Hinch” said she took to posting and sharing videos out of her cleaning obsessions and desire to think of something else other than her anxiety issues. The same is true for Gemma the “Organized Mum,” who looks to house cleaning as her only control domain. Lynsey the “Queen of Clean” has a different story to tell. She just wants to share something down-to-earth and more realistic, sensing that not everyone can relate to the picture perfect images being shared via Instagram. .

What the Experts Say about Cleanfluencers and Their Growing Popularity with Social Media Netizens

Dr Stephanie Alice Baker, a senior lecturer at the Department of Sociology of the University of London, says

The rise of cleaning influencers on social media is fundamentally about focusing on order during uncertain times.

Dr. Baker attributes the increasing fascination over cleanfluencers in the UK and U.S. to the uncertainties created by Brexit and Donald Trump. She explained that preoccupation with self-management, self-improvement and order, tends to flourish during times of apprehension. According to Dr. Baker, the desire for order goes beyond wanting to have a clean home. It is also about creating a structured environment in which to thrive when the whole world appears to be in disarray.

Kate Joynes-Burgess who works as managing director of a Public Relations agency that deals with influencers, opines that the public has gotten tired of seeing images of attractive people posing in fabulous outfits on beaches and socializing with equally photogenic friends, Ms. Burgess says

 

The world of mega lifestyle influencers has been criticised as being on the verge of an “authenticity crisis” with possibilities of reaching a saturation point… whilst making way for the burgeoning of niched-focus conversations and influencers.”

Sincerity of Goals in Sharing Cleaning Tips and Techniques as an Important Factor

In light of “Mrs. Hinch’s” status as the leading celebrity cleanfluencer, manufacturers of cleaning products and implements are now offering her lucrative deals for promoting their brands. Will her followers feel the same in knowing that her cleanfluencing videos will also influence them into buying products they do not usually buy?

Actually, Mrs. Hinch has also attracted critics. Some even went as far as filing complaints with the UK’s advertising watchdog, citing violations of advertising protocols.

If the audience will feel their favorite cleanfluencer is only sweet-talking them into buying some high end cleaning product, they will likely just go back to researching on their own in order to make unbiased decisions; rather than let someone influence them. If ever they take an interest in buying a popular cleaning equipment like a Roomba vacuum cleaner, they might as well look into web pages that give useful information through “Comparison of Best Roombas.”

Fight For Democracy Begins In The Online World With The Spread Of Fake News

Thanks to the social media, we finally have the means to get in touch with our friends and family, whenever and wherever. Distance is not a factor for two pals to catch up with each other’s lives, as with just a stable internet connection, they can talk about the latest happenings in their lives face to face. They can also share stories about their own experiences, as well as stories that concern our society.

We can pick a bunch of information by exploring the social media, which is helpful as we gain knowledge to make our lives easier. Unfortunately, there is no guarantee that every info posted on the social media can be trusted. There is a good chance that you can catch fake news articles being passed from one person to another in your timeline.

You might already be aware about the spread of fake news in the online realm, but its negative effects to our society is unimagineable.

Fake News Aim To Turn Us Against Each Other And Keep Us From Uniting For The Truth

You may already have that experience of engaging into a verbal argument with some stranger in the social media, due to a suspicious news article that is trending. You can see a lot of heated exchange in the comments section of that article, all because of a maliciously-written reporting. At first, you may think that fake news only exist to feed us with misinformation and mislead the public. However, fake news actually destroys any chance for us to be united amidst our differences in beliefs.

There are many reasons why people create fake news to be distributed by the netizens in the social media. One thing is for sure: these people have the agenda to ruin an already established thought or belief in the society that prevents them from doing their selfish plans. For them to blatantly spread lies in order to move their interest forward is already an indication that they have sinister motives.

Sadly, we can see fake news scattered in every corner of the internet. You can read one accidentally while you are checking out the good deals at the Amazon Great Indian Sale. There are also fake news articles being shared by our very own relatives and closest friends.

The moment we see fake news being spread, it is our duty to stop lies from reaching more people. We can show how the information written in the fake news article is nothing but made-up lies, and warn people not to trust the source of this malicous propaganda write-ups. Letting fake news exist in the social media actually puts people in danger. For an instance, fake news has started to paint a bad picture of immigrants for the public.

Brands Showing the Best Way to Advertise on Instagram

Do you know the best way to advertise on Instagram?

 

There’s huge competition on the platform right now. That’s why you really have to put a lot of thought into how you’ll promote your brand if you want to advertise or market on it.

 

One way to do that is by checking out the brands that are doing well on Instagram. That’s because no matter what niche you’re in, it’s going to help you a lot to see how others do it. It will give you ideas on what you yourself should be doing.

 

Let’s read today’s tips we got from the Best Digital Marketing Courses & Training Institutes Bangalore [FEB 2019].

 

Two of The Best Brands Advertising on Instagram

 

Arguably the best way to advertise on Instagram is to know how the most successful brands on the platform are doing it.

 

Aside from building a strong profile and engaging followers, these brands have all made use of great content.  Generally speaking, we’ll be analyzing how they produced that content or what makes it effective for those brands’ purposes.

 

In that way, I can show you how each company determined its best way to advertise on Instagram. Eventually, that may lead to you discovering the best way to do the same for your brand.

 

1. Airbnb

 

Airbnb is the go-to platform to find the best places to stay in while on vacation all over the world. The platform showcases houses, villas, and other lodgings that people can use on their trips.

 

They highlight the most interesting, unique lodging sites all over the world. The uniqueness of these lodgings can be expressed through visuals. Thus, Instagram is the perfect place for showing them off.

 

2. Playdoh

 

Familiar with the saying that there’s a little kid in all of us? Playdoh’s social media marketers certainly are. They use their product’s versatility to produce creative, original marketing material that brings the kid out in everyone.

 

Basically, it has a stop-animation content. Clay has long been used to make stop-animation videos, of course. Playdoh’s use of the medium just shows a deep understanding of how to show off its product’s value.

 

The Good, the Bad and the Balanced Views on Heavy Use of FB as Social Media

When making reference to media sites, the first that pops into mind is Facebook (FB), then Instagram (IG), followed by Twitter. This article zeroes in on Facebook, when looking into demography that indicates countries with highest number of users.

A country that lands at the top bracket for having the most number of FB users, immediately draws negative impression. After all, rising numbers constantly make experts and observers of that country worry if social media has a good or bad effect to its people. Not a few have expressed views that excessive use of social media sites like Facebook and Instagram, promotes narcissism, instills discontentment with one’s real life conditions, as well as make people less interested in actual social interaction.

Actually, there is another side to every country’s story on why the advent of social media became an important part of people’s lives. This can be gleaned by examining not only the number of users but also the entire population and the prevalent conditions in that country.

A Closer Look at Countries Ranked as Heavy FB Users

As of January 2019, India leads the pack of countries with the highest number of Facebook users, numbering around 300 million. The US trails behind for having the second highest number of FB users at 210 million.

Should India be Worried about the Effects of Social Media on Its Citizens?

India’s number of FB users must be compared to India’s total populace in order to get a clearer picture. India has more than 1.31 billion people; denoting therefore that the current 300 million users of FB in India, represent only 21% of the country’s entire populace. When compared to that of the US, India’s proportion of FB users is lower. It turns out that out of America’s 328,392,623 population, 210 million or 63.94% of the American populace are into Facebook use.

The government of India is not too concerned, because the high numbers denote that more and more of their nationals are enjoying Internet connectivity. Majority of the rest, are still hoping to experience the same kind of enjoyment.

Should the High Percentage of Users be a Cause for Worry in the US?

Not really, since a recent PEW research revealed that about 68% of America’s Facebook users are adults. Of those adults, 74% visit FB at least once as a daily routine, as many use the site in keeping up to date with current news. Although nearly half of American teens use Facebook, this particular group no longer dominates FB’s landscape.

How About Third-World Developing Countries Ranked As Heavy FB Users?

Now let us use a smaller country like the Philippines as example, which has a current population of 109 million. Based on the latest stats, the Philippines ranks as the 6th country to have the highest number of FB participants; accounting for 75 million of its population. This Is quite significant because as it turns out, the Philippines has a greater percentage of 68.88 % of FB users, which is higher when compared to US’ 63.94% and to India’s 21%.

Report: Filipinos still world's top social media user

Report: Filipinos still world's top social media user www.cnn.ph

Posted by CNN Philippines on Friday, February 1, 2019

One significant consideration taken into account is that a great number of Filipino families are dispersed throughout the globe as immigrants. Moreover, a large part of the Philippine population comprises Overseas Filipino Workers; whilst a great many are engaged in various types of outsourced processes or services commissioned by foreign businesses. Even a simple housewife can find work-at-home jobs by reselling products of online businesses like grain and gram; to which having numerous FB connections is definitely, highly beneficial.

The Perfect Job for the “Jobless”

Social Media specialist spends his whole day improving the business prospects of the firm employing him. He’s the face of the Business in Social Networking. At the conclusion , he puts his entire heart and soul to creating awareness for his company and its own brand; always engaging their prospects and clients and aiming to get a quantity of sales conversions which support his job functionality and pays his wages.

The majority of those used within the sphere of Social Media also have maintained a different and private identity out of their rigorous daytime company personas. But throughout the thought, in addition they are searching for a person with a true enthusiasm for SM, in addition to an evolving bundle of social and technical skills evidenced by favorable recognition from other people.

It’s better that you can provide a new company with multi-dimensional experience, instead of just that of a single firm’s single-dimensional strategy.

Maybe, what has done in SM on her or his very own – out of their job environment – further shows innovative imagination; the fruits of continuing experimentation and a larger understanding that’s far beyond what might appear under preceding job duties in their own resume.

Keeping up a non-employment social networking presence requires a lot of personal time and energy. It’s not only suggested to have a private networking existence – it’s absolutely required. This means that no matter those hours spent on the job, extra time must be dedicated to maintaining private appearances on the internet.

Just like a medical physician, the Social Media pro – employed or unemployed – should be on call in any  hour. They must continue analyzing his/her discipline for modifications and new developments. They need to constantly be ready to engage individuals, at any moment in any means which is favorable, friendly and easily comprehensible. At length, the SM pro – off or on duty – should always be involved with measuring and interpreting the results of the internet participation.

Therefore, as soon as a SM specialist becomes unemployed, the best information they can be awarded is not to know or learn about the billigste a-kasse i danmark but to allow them to constantly be well prepared to show their professional competencies and also reveal their existing outcomes  rather than search for excuses to describe any downtime at quantifiable action.

Secrets of Growing Your Business Using Social Media

Social Media is now on fire nowadays and a lot of people can’t last a day without visiting their respective accounts. It’s like everywhere you look, people are checking their phones and using social networking sites like Facebook, Twitter, Instagram etc. This is to post and share their life events from what they are doing, their work status, sentiments, business opportunity such as plumber Gilbert AZ and many more.

Are You Socializing or Making Business Opportunities Happen?

These websites have taken the World Wide Web by storm. For regular folks, it just seems to be another platform to connect and communicate. But on a business perspective, this is a huge opportunity for them to reach out to an even bigger customer base not just locally, but all around the globe. No doubt, it maximizes your competence to make money online.

The beauty about registering to these websites is that, it’s completely free. Yet, this is an effective way of promoting yourself or taking advantage of any possible business opportunity available. As a matter of fact, big names in showbiz and even multimillion dollar companies are now on Facebook, Twitter and Instagram to tap their audience. They make marketing on these platforms as one of the simplest ways to pique attention while making money online. After all, there are immense number of people who use and visit their social media accounts, making it easier to pull in would-be customers to your business or niche.

Aside from the fact that it is free to use, it is among the simplest methods of marketing that is in existence today in the internet. On the other hand, you have to be certain that you are not spamming and reposting the same content to your social media accounts.

It is best to post valuable and relevant information to establish trust and reputation in the digital world.

Seizing every Chance to Grow

If you are a plumber Gilbert AZ and would like to expand your reach, then you ought to know that everything is about interaction. Saying the same thing time and time again isn’t acceptable in speech likewise with social media. What this will do is set the momentum of your business. This is the true power of social media and make money online.