FTC Files Antitrust Lawsuit to Dismantle Facebook’s Social Networking Monopoly

The US Federal Trade Commission (FTC) and in alliance with 46 states, has taken legal action against Facebook to end its monopoly over social media network. Last December 09, the FTC filed an Antitrust Lawsuit as a way to stop Facebook Inc from continuing its unfair business practice of buying out emerging competitors posing as threats to its domination of the country’s social media industry.

 

Additionally, the legal action cites Facebook’s unfair practice of disallowing app developers to introduce digital technology that will improve on FB’s technology, as doing so can affect the social media platform’s ability to compete with their networking services. According to the FTC, the company’s anti competitive actions and behavior for the past years are unfair trade and commerce practices. The lawsuit aims force FB to sell its subsidiary businesses, specifically Instagram and Whatsapp, as a way to dismantle the social media company’s monopoly.

The Antitrust Lawsuit is the Culmination of a Long Investigation between FTC and Legal Professionals

Prior to the filing of the Antitrust lawsuit, the FTC, along with an alliance of lawyers coming from 46 states, including the Districts of Guam and Columbia have been conducting investigations on how Facebook perpetuated a systematic strategy to eliminate competitors.

This strategy includes the acquisition of Instagram in 2012, and of Whatsapp in 2014. This kind of behavior not only weakens trade competition but also lessens the choices of consumers and advertisers when choosing a social media for both personal and business purposes. Moreover, the resulting monopoly also gives Facebook total control over the private information of millions of social media users.

According to the Director of the FTC’s Bureau of Competition, Ian Conner, personal social networking is of great significance to Americans. Yet FB’s unfair practice of buying out competitors had diminished the benefits of having another choice of platform that could provide better and/or more secure services. Conner added that their goal is to put a stop to Facebook’s anticompetitive practices and reinstate competition in social networking.

The FTC is also seeking to prevent Facebook from imposing anti competitive conditions on software developers in the use of the FB platform, in selling assets that will compete with the FB platform and that of its Instagram and Whasapp subsidiaries.

FTC’s lawsuit aims to obtain permanent injunction and equitable remedy in restricting Facebook from carrying out and applying anticompetitive courses of actions that seek to eliminate fostering of fair competition in the U.S. While the FTC lawsuit does not aim to bar Facebook from making other acquisitions, FTC hopes to obtain a court ruling that will require Facebook to give prior notices and obtain government approval for its future purchases.

However, the head of Instagram Adam Mosseri contends that when Facebook made moves to acquire Whatsapp and Instagram, the FTC cleared the said acquisitions.

Availability of Options for Social Media Networking will Work Favorably for Influencers and Brand Promoters

The availability of options is also important for social media users, especially for influencers and brand promoters, as there will be a broader space in which to carry out their networking activities. Still, promoting one’s business and products by way of social media sites can only do so much.

Regardless of whether the FTC succeeds in forcing FB to sell Instagram to another entity, influencers and brand promoters must also rely on their creative ability to post content that will yield the desired results. Aside from getting views, eliciting likes and growing the number of followers to one’s social media account, brand influencers and promoters should also use analytic tools that can provide statistical and data about their content.

Share my Insight (https://sharemyinsights.com/) for one, provides an online analytic tool specifically for use of Instagram users to help identify which of their content are receiving interactions from their audience. That way, they will create Instagram content that have better chances of reaching the right target audience.

Business and Online Marketing

think outside the boxBusiness is for risk-takers. Why? Because this industry needs time, patience and of course money. This is for risk takers for the reason that not all business become successful. If one will invest a large amount of money into  it, the possibility of failing should also be taken into account.

Looking at the brighter side, a lot of ways are already provided for a business to boom and bloom. Marketing is the key to success when you decided to be an entrepreneur. Without marketing, business products will not create noise and it will obviously not be spread and attract markets because who is going to purchase a product that seems to be not existing?

Promoting the product may be pricy if you will avail a lot of service from marketers online. Fortunately with one’s own idea of how he or she will market the product will already work since tips and steps are just a click away. Just a click away because of the internet that gives everyone millions of content regarding or about business. Study the trends, adapt, then become a trendsetter yourself. This way, you will not only reach your target market, but will also target the potential market. It is not necessary to hire a professional to market your product online, studying it by yourself and starting the process from the simplest and smallest ways will eventually go big.

Authenticity if the strategy will absolutely work. An owner cannot just copy an advertisement even its idea for a new and different product. A business owner should be unique like Australia’s Bed in a box. A simple but unusual keyword will already lead the people to your business. You just have to be creative and work on whatever ide you have in mind. Business is also a trial and error process. No one will get the gold from the start.