Social Media Blogs vs. Academic Essays : Which is Better for Writing Promotional Content
Social media platforms have made it easier for like-minded netizens to communicate and come together to interact on topics relevant to their views and interests. While blogs, vlogs and tweets are the most popular forms of social media communication, most companies prefer using essay writing services as means of promoting their brand of products.
The idea is that social media essays are not as reliable enough and often times deemed exaggerated when compared to academic essays that strictly implement standard grammatical rules.
Social media is all about creating and adding content that platform users and viewers find engaging enough to ignite interaction. That is why essay writing for social media purposes deviates from the traditional content created for learning purposes.
Still, depending on the product being marketed and promoted, there are reasons why some brands prefer professional writers aggregated as essay writing service providers. 
Nonetheless, social media blogs are regarded as a digital online writing medium, which for all intents and purposes, can help academic learners develop and improving their essay writing abilities, Yet many companies want their websites to publish science or technology essays that demonstrate integrity and reliability to effectively promote their brand.
Recent academic surveys conducted by universities revealed that skills in formal writing and in expressing reasoning are two essential abilities that enable students to succeed in higher education.
However, in terms of succeeding in social media campaigns and projects, the principles of good essay writing are basic and easier to to follow. Below are some of the most common rules to adopt and implement when creating content to promote products in social media outlets:
Use conversational language to project familiarity with the readers’ interests and problems. One’s goal is to relate rather than impress by using pompous or highfalutin words.
As much as possible, stick to using plain English to keep the level of English easy to understand, especially for non-native English speakers.
Use gender-neutral pronouns or better yet, use the first person I or We to develop content with a more friendly and conversational tone. In formal essay writing, education institutions do not support the use of first person mode.
Even if you are writing for social media users, avoid repetitive mentions of cliches, expressions or worn out phrases. Have awareness that encountering the same language in almost all content can easily form the impression that the content is just a rewritten version of an article you read somewhere else.
Make it a point to always use clear, concise and objective information to make your message clear to your readers. When necessary and where mistakes or errors have been noted, do not hesitate to edit and revise your work to avoid causing confusion.