Did you know that you need strategies before you get started with marketing in social media strategy?
Stop selling, listen
After all, who likes listening to people just telling them how great they are? No one. So stop selling! Anyone who only wants to sell their products or services via social media will definitely fail. Listen! What problems are affecting your target group? This knowledge is very valuable. Set up qualitative reporting, quantitative reporting is not enough.
Interact and touch
Conversations on social media are always between people. So, be human, natural, and authentic. It is not always necessary to share only useful content. It can also be personal experiences that touch other people. In this way, a relationship with prospects and customers can be established. It is very important to answer all questions that are asked.
Offer added value
Keep your eyes peeled for valuable content to share with your community. Also, look for ways to provide knowledge to your customers for example, by using links to articles, videos, books, or other experts. It might also be helpful to put your listeners in touch with people outside of their network who might be of interest to them.
Create and share your own content
Own and relevant content is a key factor in the success of social media marketing. There are many different formats. Use these different formats and make your content available in different forms. In addition, the individual contents have different functions. Think about which goal you are primarily pursuing.
Share lots of pictures and videos
Pictures and videos of your towing Santa Clara services have a special power. They usually generate higher engagement than text-only posts. For example, use Twitter to add up to three images to your tweet. Make sure your push communication consists of a good mix of text, video, and images. Images and videos can have a major impact on brand image.
Consistently share useful information. This doesn’t always work, but try to provide at least one piece of useful information per day. And share your own content at least once a week.
Always be available
Social media can be ideal for customer service. However, you must also ensure that you can be reached at any time. If complaints arise in the community, it must be reacted to as quickly as possible.