The Significance of Furniture Removalists in Melbourne

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In a bustling city like Melbourne, furniture removalists are sought after not only by homeowners but also by companies that move offices for some reason or another. While finding a suitable office space takes into consideration several factors, it’s also important to select furniture removalists who can do the task of relocating to ensure a smooth transition into a new business location.

Choose Quick Pick Movers as Your Provider of Removalist Services

Quick Pick Movers is one of the longest running removalist companies in Melbourne; having a track record of 17 successful years of helping more than 60,000 customers move their furniture and equipment in Melbourne. The company’s reputation is founded by their practice of assigning only well-trained and skilled packing and moving crew to carry out well-laid out procedures.

Moreover, this removalist company understands their customers’ need for assurance that all belongings, equipment and furniture will be transported and delivered in good condition. In doing so, the company makes it a point to maintain effective communication all throughout the moving process so that the team of expert movers can promptly address any concerns.

Factors that Influence Business Decisions to Relocate in Melbourne

The process of relocating to another office requires thorough planning and execution because it usually involves moving the business to a strategic location. Usually, when a lease contract is about to expire, most business owners and corporate board members consider the pending expiration as an opportunity to assess their current location before deciding to renew the lease contract.

After all, Melbourne has many dynamic environments that serve as fertile grounds in which to grow or expand businesses. The city’s economic landscape is backed by a supportive ecosystem full of people with diverse interests and industries. Sectors like manufacturing, finance, IT, transportation, logistics, education, transportation and tourism have contributed significantly in boosting Melbourne’s reputation as one of the most lucrative business locations in Australia.

Expanding by Moving to a Larger and Better Location

overcrowded office spaceAt some stage in the lifecycle of a successful business, the enterprise will outgrow a leased space. Increase in the number of employees, overcrowding of customers in the lobby and installation of additional office equipment are indications that an enterprise has outgrown its current business and work spaces.

Yet a decision to move to a new location can also be influenced by the need to avoid higher rental charges driven by the rising costs of commercial spaces. In such cases, many business enterprises choose to move to Melbourne because the commercial and office spaces offered by the city are reputed to be competitively priced.

What Makes a Backlink an Important Component of a Blog

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Guest blogging is an effective way to attract fresh audiences for your website. Blogging write for us invitations allow guest bloggers to work and collaborate with you in creating marketing content covering your niche.

Yet it’s important for guest bloggers to conscientiously follow guest posting rules. It’s a must since the backlinks or external links carried by the guest post connects to the guest blogger’s website. The backlinks must link to web pages with relevant information, for them to work efficiently and effectively in boosting a site’s web visibility.

How Do Backlinks Work as Important SEO Components?

A website that works with a variety of guest bloggers benefit from the collaborations by being able to provide readers with a continuous flow of fresh content. However, host websites must ensure that the discussions are largely relevant to their website’s niche.

Any backlink incorporated by the guest blogger must occur with subtlety: usually appearing as an active link embedded in a text that anchors the posting to the guest blogger’s website. After all, guest blogging is actually a strategy used by affiliate marketers in promoting a brand of product or service.

Niche relevance is an important factor because a browser’s army of search engine crawlers use the backlinks in indexing a website as a potential source of relevant information. When generating answers to search engine queries, a site’s consistency in providing relevant and authoritative content can increase its potential to land as provider of top answers in the Search Engine Results Pages (SERP).

The backlinking process therefore is a win-win situation for both the host and guest websites, for as long as the important guidelines for guest blogging are being followed.

There must be text that anchors the guest posting to the niche of the host website. The idea is to use a word or phrase that indicates a semblance of similarity or connection between the two websites.

Both the host and the linking websites must have a following or at least visitors who generate traffic. The goal of the backlinking process is to spread and increase the size of their audience population; particularly the online visitors who purchase products in the same market shared by the two sites.

The SEO backlinks must appear in guest blogs that demonstrate authority and credibility in spreading information to audiences or followers who support the same market. One important thing to bear in mind is to avoid overusing keywords, tags and anchor texts since doing so does not work well in optimizing the efficiency of backlinks as SEO tools.

Social Media Blogs vs. Academic Essays : Which is Better for Writing Promotional Content

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Social media platforms have made it easier for like-minded netizens to communicate and come together to interact on topics relevant to their views and interests. While blogs, vlogs and tweets are the most popular forms of social media communication, most companies prefer using essay writing services as means of promoting their brand of products.

The idea is that social media essays are not as reliable enough and often times deemed exaggerated when compared to academic essays that strictly implement standard grammatical rules.

Social media is all about creating and adding content that platform users and viewers find engaging enough to ignite interaction. That is why essay writing for social media purposes deviates from the traditional content created for learning purposes.

Still, depending on the product being marketed and promoted, there are reasons why some brands prefer professional writers aggregated as essay writing service providers. Nonetheless, social media blogs are regarded as a digital online writing medium, which for all intents and purposes, can help academic learners develop and improving their essay writing abilities, Yet many companies want their websites to publish science or technology essays that demonstrate integrity and reliability to effectively promote their brand.

Recent academic surveys conducted by universities revealed that skills in formal writing and in expressing reasoning are two essential abilities that enable students to succeed in higher education.

However, in terms of succeeding in social media campaigns and projects, the principles of good essay writing are basic and easier to to follow. Below are some of the most common rules to adopt and implement when creating content to promote products in social media outlets:

Use conversational language to project familiarity with the readers’ interests and problems. One’s goal is to relate rather than impress by using pompous or highfalutin words.

As much as possible, stick to using plain English to keep the level of English easy to understand, especially for non-native English speakers.

Use gender-neutral pronouns or better yet, use the first person I or We to develop content with a more friendly and conversational tone. In formal essay writing, education institutions do not support the use of first person mode.

Even if you are writing for social media users, avoid repetitive mentions of cliches, expressions or worn out phrases. Have awareness that encountering the same language in almost all content can easily form the impression that the content is just a rewritten version of an article you read somewhere else.

Make it a point to always use clear, concise and objective information to make your message clear to your readers. When necessary and where mistakes or errors have been noted, do not hesitate to edit and revise your work to avoid causing confusion.

FTC Files Antitrust Lawsuit to Dismantle Facebook’s Social Networking Monopoly

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The US Federal Trade Commission (FTC) and in alliance with 46 states, has taken legal action against Facebook to end its monopoly over social media network. Last December 09, the FTC filed an Antitrust Lawsuit as a way to stop Facebook Inc from continuing its unfair business practice of buying out emerging competitors posing as threats to its domination of the country’s social media industry.

 

Additionally, the legal action cites Facebook’s unfair practice of disallowing app developers to introduce digital technology that will improve on FB’s technology, as doing so can affect the social media platform’s ability to compete with their networking services. According to the FTC, the company’s anti competitive actions and behavior for the past years are unfair trade and commerce practices. The lawsuit aims force FB to sell its subsidiary businesses, specifically Instagram and Whatsapp, as a way to dismantle the social media company’s monopoly.

The Antitrust Lawsuit is the Culmination of a Long Investigation between FTC and Legal Professionals

Prior to the filing of the Antitrust lawsuit, the FTC, along with an alliance of lawyers coming from 46 states, including the Districts of Guam and Columbia have been conducting investigations on how Facebook perpetuated a systematic strategy to eliminate competitors.

This strategy includes the acquisition of Instagram in 2012, and of Whatsapp in 2014. This kind of behavior not only weakens trade competition but also lessens the choices of consumers and advertisers when choosing a social media for both personal and business purposes. Moreover, the resulting monopoly also gives Facebook total control over the private information of millions of social media users.

According to the Director of the FTC’s Bureau of Competition, Ian Conner, personal social networking is of great significance to Americans. Yet FB’s unfair practice of buying out competitors had diminished the benefits of having another choice of platform that could provide better and/or more secure services. Conner added that their goal is to put a stop to Facebook’s anticompetitive practices and reinstate competition in social networking.

The FTC is also seeking to prevent Facebook from imposing anti competitive conditions on software developers in the use of the FB platform, in selling assets that will compete with the FB platform and that of its Instagram and Whasapp subsidiaries.

FTC’s lawsuit aims to obtain permanent injunction and equitable remedy in restricting Facebook from carrying out and applying anticompetitive courses of actions that seek to eliminate fostering of fair competition in the U.S. While the FTC lawsuit does not aim to bar Facebook from making other acquisitions, FTC hopes to obtain a court ruling that will require Facebook to give prior notices and obtain government approval for its future purchases.

However, the head of Instagram Adam Mosseri contends that when Facebook made moves to acquire Whatsapp and Instagram, the FTC cleared the said acquisitions.

Availability of Options for Social Media Networking will Work Favorably for Influencers and Brand Promoters

The availability of options is also important for social media users, especially for influencers and brand promoters, as there will be a broader space in which to carry out their networking activities. Still, promoting one’s business and products by way of social media sites can only do so much.

Regardless of whether the FTC succeeds in forcing FB to sell Instagram to another entity, influencers and brand promoters must also rely on their creative ability to post content that will yield the desired results. Aside from getting views, eliciting likes and growing the number of followers to one’s social media account, brand influencers and promoters should also use analytic tools that can provide statistical and data about their content.

Share my Insight (https://sharemyinsights.com/) for one, provides an online analytic tool specifically for use of Instagram users to help identify which of their content are receiving interactions from their audience. That way, they will create Instagram content that have better chances of reaching the right target audience.

Cleanfluencers : Why They Have Become Today’s Social Media Celebrities

Social Media,

The popularity of YouTube video publishers and Instagram sharers known as “cleanfluencers” has become a phenomenon. They are now receiving considerable attention not only from followers but from sociology experts, advertisers and critics as well.

After Marie Kondo, the past year has seen several housewives who rose to social media fame because they are simply posting videos and photos of their cleaning skills. Apparently, many in the present day society have taken a keen interest on what these women share about something as ordinary as house cleaning..

What makes housewives like Sophie Hinchcliffe, a.k.a. “Mrs Hinch” with 2 million plus followers, Gemma Bray a.k.a “The Organised Mum” with 143k followers and Lynsey Crombie a.k.a. “Queen of Clean” with 114k followers, tick? What is it about their cleaning activities that make them the latest breed of social media icons known as “cleanfluencers?”

Sophie or “Mrs. Hinch” said she took to posting and sharing videos out of her cleaning obsessions and desire to think of something else other than her anxiety issues. The same is true for Gemma the “Organized Mum,” who looks to house cleaning as her only control domain. Lynsey the “Queen of Clean” has a different story to tell. She just wants to share something down-to-earth and more realistic, sensing that not everyone can relate to the picture perfect images being shared via Instagram. .

What the Experts Say about Cleanfluencers and Their Growing Popularity with Social Media Netizens

Dr Stephanie Alice Baker, a senior lecturer at the Department of Sociology of the University of London, says

The rise of cleaning influencers on social media is fundamentally about focusing on order during uncertain times.

Dr. Baker attributes the increasing fascination over cleanfluencers in the UK and U.S. to the uncertainties created by Brexit and Donald Trump. She explained that preoccupation with self-management, self-improvement and order, tends to flourish during times of apprehension. According to Dr. Baker, the desire for order goes beyond wanting to have a clean home. It is also about creating a structured environment in which to thrive when the whole world appears to be in disarray.

Kate Joynes-Burgess who works as managing director of a Public Relations agency that deals with influencers, opines that the public has gotten tired of seeing images of attractive people posing in fabulous outfits on beaches and socializing with equally photogenic friends, Ms. Burgess says

 

The world of mega lifestyle influencers has been criticised as being on the verge of an “authenticity crisis” with possibilities of reaching a saturation point… whilst making way for the burgeoning of niched-focus conversations and influencers.”

Sincerity of Goals in Sharing Cleaning Tips and Techniques as an Important Factor

In light of “Mrs. Hinch’s” status as the leading celebrity cleanfluencer, manufacturers of cleaning products and implements are now offering her lucrative deals for promoting their brands. Will her followers feel the same in knowing that her cleanfluencing videos will also influence them into buying products they do not usually buy?

Actually, Mrs. Hinch has also attracted critics. Some even went as far as filing complaints with the UK’s advertising watchdog, citing violations of advertising protocols.

If the audience will feel their favorite cleanfluencer is only sweet-talking them into buying some high end cleaning product, they will likely just go back to researching on their own in order to make unbiased decisions; rather than let someone influence them. If ever they take an interest in buying a popular cleaning equipment like a Roomba vacuum cleaner, they might as well look into web pages that give useful information through “Comparison of Best Roombas.”

The Internet of Things: Convenience and Vulnerability Considerations

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The Internet-of-things (Iot) is a technological advancement that can afford users a great deal of convenience. It enables remote-access features that can attract purchasers to decide on a particular make or model of smart gadgets; such as home security systems, baby monitors, smart locks, smart lighting, smart thermostat and all other Wifi enabled devices. However, the same feature can also make your home and everything stored in your smartphone, vulnerable to privacy invasion and/or man-in the-middle attacks.

Man-in-the-middle attack is a form of cybercrime that permits an unauthorized party to eavesdrop, monitor, modify, and replace critical information exchanged by users through their Wifi-connected smart gadgets and devices.

What is Iot and How Does it Work

Internet-of-things is an arrangement between physical devices with smart capabilities that allows them to connect and communicate by way of sensors and software or smart application. The convenience afforded to users is that it permits remote access as long the related devices are Wi-fi enabled. Although this feature is touted as one that gives users peace of mind since they can check on their smart homes or smart cars while away, the scenario is not always as simple and secure.

For a user to have remote access and control to a smart device, the sensors, the application and the Wifi connection work toward the integration of data into computer systems. A gadget as simple as a baby monitoring device may be touted as the best baby monitor ever because of its remote access feature. Parents will be convinced that they can have peace of mind in case they need to leave their baby to the care of a babysitter.

The remote access feature will likely be of great appeal to couples who spend long hours away from home in light of their jobs or businesses. Once cyber criminals get wind of their activities and lifestyle, they also become the most vulnerable, More so, if hackers can gain access to their other smart gadget applications that can furnish additional, useful information through the Internet-of-things.

Still, the Internet of things is not as corruptible as it may seem as there are safeguards that protect Internet communications. Vulnerability to hacking is something that happens if network-related built-in security features have been breached.

Modern Wifi routers for one, come with a Network Address Translation system that is capable of filtering out unauthorized or dubious incoming traffic. Vulnerability happens if somebody physically tampered with the default option, which may permit port forwarding without detecting and addressing breaches.

Another security feature that can prevent Iot breaches is a strong Wifi network password, which some Internet users tend to overlook.

The Good, the Bad and the Balanced Views on Heavy Use of FB as Social Media

Social Media

When making reference to media sites, the first that pops into mind is Facebook (FB), then Instagram (IG), followed by Twitter. This article zeroes in on Facebook, when looking into demography that indicates countries with highest number of users.

A country that lands at the top bracket for having the most number of FB users, immediately draws negative impression. After all, rising numbers constantly make experts and observers of that country worry if social media has a good or bad effect to its people. Not a few have expressed views that excessive use of social media sites like Facebook and Instagram, promotes narcissism, instills discontentment with one’s real life conditions, as well as make people less interested in actual social interaction.

Actually, there is another side to every country’s story on why the advent of social media became an important part of people’s lives. This can be gleaned by examining not only the number of users but also the entire population and the prevalent conditions in that country.

A Closer Look at Countries Ranked as Heavy FB Users

As of January 2019, India leads the pack of countries with the highest number of Facebook users, numbering around 300 million. The US trails behind for having the second highest number of FB users at 210 million.

Should India be Worried about the Effects of Social Media on Its Citizens?

India’s number of FB users must be compared to India’s total populace in order to get a clearer picture. India has more than 1.31 billion people; denoting therefore that the current 300 million users of FB in India, represent only 21% of the country’s entire populace. When compared to that of the US, India’s proportion of FB users is lower. It turns out that out of America’s 328,392,623 population, 210 million or 63.94% of the American populace are into Facebook use.

The government of India is not too concerned, because the high numbers denote that more and more of their nationals are enjoying Internet connectivity. Majority of the rest, are still hoping to experience the same kind of enjoyment.

Should the High Percentage of Users be a Cause for Worry in the US?

Not really, since a recent PEW research revealed that about 68% of America’s Facebook users are adults. Of those adults, 74% visit FB at least once as a daily routine, as many use the site in keeping up to date with current news. Although nearly half of American teens use Facebook, this particular group no longer dominates FB’s landscape.

How About Third-World Developing Countries Ranked As Heavy FB Users?

Now let us use a smaller country like the Philippines as example, which has a current population of 109 million. Based on the latest stats, the Philippines ranks as the 6th country to have the highest number of FB participants; accounting for 75 million of its population. This Is quite significant because as it turns out, the Philippines has a greater percentage of 68.88 % of FB users, which is higher when compared to US’ 63.94% and to India’s 21%.

Report: Filipinos still world's top social media user

Report: Filipinos still world's top social media user www.cnn.ph

Posted by CNN Philippines on Friday, February 1, 2019

One significant consideration taken into account is that a great number of Filipino families are dispersed throughout the globe as immigrants. Moreover, a large part of the Philippine population comprises Overseas Filipino Workers; whilst a great many are engaged in various types of outsourced processes or services commissioned by foreign businesses. Even a simple housewife can find work-at-home jobs by reselling products of online businesses like grain and gram; to which having numerous FB connections is definitely, highly beneficial.

Social Media Posts Make the Drop Business Model an Effective Marketing Strategy

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The influence created by social media sites in commercialism tends to lessen the impact of product advertising through traditional media.

As it is, social media posts at Facebook, Twitter, Tumblr, YouTube or Instagram get more exposure than the paid advertising campaigns placed in digital contents. As millions of potential consumers visit their account or receive notification/tweets from time to time, a post announcing a new product can easily spread organically and virally.

This very attribute made the Drop Business Model of the fashion industry quite effective.

The Drop Business Model in a Nutshell

After building and establishing a robust relationship with consumers at social media sites, manufacturers of high-end items, drop hints about a limited edition of a new product set for release on a specific date at select outlets. Several posts follow, to raise the level of interest and excitement among product users.

In the process, the desire to be one of the few owners of the upcoming product gets more intense. Come product-dropping day at the brick and mortar outlets, hundreds of consumers will have lined up on sidewalks, in order to satisfy that desire. The “Drop” technique creates a sense of urgency that taps on the subconscious mind, by sending a message of scarcity.

Even if pricey, a limited edition item is regarded as a viable investment. Once an owner decides to resell it while still in mint condition, the much coveted product commands a high resale value. After all, reselling of articles is now a norm, which gives unsuccessful drop buyers another chance to own a limited edition item.

Online Discount Stores Have Their Own Drop Marketing Technique

Online stores execute their own “Drop” selling technique by literally dropping prices by as much as 70%. Through social media posts, there will be announcements of huge drops in prices on branded products. During those promo periods, bargain hunters looking for limited edition finds could chance upon pre-loved items no longer as pricey as their original cost.

Online discount stores like Studio, New Chic, Groupon, I Saw It First and Prozis, make their bargain sale offers more enticing by issuing discount codes or coupons that can further reduce bargain prices. There is also a Studio Discount Code for Free Shipping that is available up to a certain date, and applicable to purchases of at least £20.

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