Traditionally car manufacturers go all out in promoting their brands via flamboyant TV ads. Yet today, things have changed with the advent of social media. While looks have always been an important consideration when buying a car, today it’s a critical element in getting social media attention.
Actually, car manufacturers are making conscious efforts to ensure their brands are social media-worthy as this can be interpreted as being the best in its category. In the same way, they are more mindful about quality control as any defect shared as a social media post could damage a brand’s reputation.
While social media marketing campaigns can be powerful enough to give manufacturers the sought after edge over competitors, consumer feedback via social media accounts can make or break that edge. After all, sharing a negative experience in relation to a product or service is another way of attracting the attention of netizens. Car manufacturers and dealers alike are aware that a single blight can do a lot of damage to a car brand’s social media marketing campaigns.
A vehicle acquisition is an important highlight of a netizen’s social life. It’s only natural that cars frequently appear in the millions of photos shared in social media platforms. The many “likes” that these photos garner is one reason why car brands incorporate their social media links directly to their target market. That way a car brand’s social media campaign will appear as content in a target customer’s active social media account.
The Power of Social Media Connections
There’s no denying that Facebook is still the most important platform to use when connecting to potential customers. Market reports show that about 66% of car owners and potential buyers are active Facebook users who have seen and clicked a Facebook ad of a car brand.
This particular data shows how a single social media platform, including YouTube, Instagram and TikTok, can reach a broad range of receptive audience.
The Shift Toward Buying Cars Online
The significance of social media in the automotive industry goes beyond targeting and attracting potential buyers through catchy social media ads. The real impact is the increasing number of car-buying transactions initiated via social media platforms. So far, the goal of making the car buying process is made easier than it would be if buyers have to go through all processes offline, from looking to choosing online before making purchasing decisions final.
Regardless of whether a car consumer is looking for a used car or a brand new vehicle, social media connections can go a long way in helping consumers find the brand and model of car that they are looking for before actually making that important trip to buy a car.
Earnhardt Auto Centers for one is well aware that purchasing a car is not an unplanned decision that ordinary consumers make. Ranked high as one of the top 25 car dealers on a national level, customers who connect to the auto center always find the brand and model of car searched for. This automobile market place has nearly 2000 new vehicles and more than 600 used vehicles to offer.
No Bull, the social media-connected website that provides online assistance gives advice for interested buyers to first check the availability in a particular location in Phoenix, AZ, as there are 17 different locations in which to find the right Earnhardt car dealers.