Those who are in the business of selling tanque polipropileno are effectively using social commerce. This is the use of social networking sites similar to Twitter, Instagram and Facebook as a channel to sell and promote their services and products. The success of social commerce campaign is being measured by how much consumers would interact with the marketing of the company via shares, likes, comments and retweets.
What is Social Commerce?
Professionals in social commerce are creating and posting messages as well as interactive features that are promoting sales online and any other eCommerce initiatives. Some marketing strategies that social commerce use includes:
- Offering custom buyer option
- Inviting users to vote on choices or styles of products
- Applying striking and large graphics that attract viewer clicks
- Use videos to show actual product and from different angles
- Encourage user-submitted comments, feedback and photos
- Use celebrity endorsement of product line
- Offer giveaways or promotions to users who would share the product to their newsfeed and;
- Link directly to shopping cart or checkout
Social commerce is encouraging social shopping tools similar to communities and forums wherein buyers sellers and buyers are discussing their online shopping experiences as well as compare notes.
One thing to take note of is that, social commerce and social shopping are two different things. While the latter is the collaboration of shoppers networking together, with social commerce, this is where online vendors are collaborating.
Social commerce is a changing and ever-growing field of online marketing which works in combination with online shopping and social media. Blogs related to shopping are using social commerce as well as media to be able to entice shoppers to buy linked items over the web.
To give you an example, there are lots of famous fashion blogs have their own Instagram accounts that lets followers to interact on the product offered. The article tagged normally links directly to the shopping cart of the store or to the checkout desk.
Social commerce is promoting services and products via networking sites. The numbers of shares, likes and comments are the measure of how successful social commerce campaign is going to be.