Media is taken from the word medium which means mode or carrier. Media and its various forms are made to reach a large audience or target group. The term was initially employed in books and newspapers and referred to as print media. With the development in technology, media has revolutionized to include television, film, radio, the Internet and other new media applications. Media applications today, regardless of its app development price has become part of mobile apps that delivers news when needed and wherever needed. In this modern era, media has become as important as our day to day needs. Today’s media plays a superb role in establishing and molding public opinion while strengthening the society as a whole.
Media is a tool used for democracy
Media functions as a guardsman to safeguard the interest of the public, steer clear of wrongdoings and heighten public consciousness. In the present day, when people in politics make full use of their positions, or when the mafia and criminal groups are making the lives of ordinary people difficult, and when the taxpayer’s money is used for the personal interests of influential people, and when ordinary people are just bystanders devoid of a voice or opinion, the media has a bigger responsibility being the fourth pillar of democracy. Together with the judiciary, the executive and the legislature, today’s media has a comprehensive role to deal with the injustice, oppression, misconduct, and favoritism of our society.
Media is part of every civilization
Media has always been an inseparable part of humanity, of every civilization. From the era of the Vedas and the Upanishads to the kings and emperors, media has always played a crucial part in molding our society. In the days of the fight for freedom, newspapers served as a platform to meet the needs of ordinary people to communicate solitude with all the fighters for freedom.
Since the creation of television, visual media has become a promising tool for spreading current news, entertainment, and shaping public opinion to society. The introduction of the internet has created electronic media, and even ordinary people can communicate their opinions through social media such as blogs, website posts. Combined with long-established print media, all of these cater to a diverse media industry which helps to fight corruption and raise awareness through continuing campaigns against all misconduct.